British brand Vivienne Westwood traces its origins to the Let it Rock boutique, opened in London in 1971 by Vivienne Westwood and Malcolm McLaren.

In 2010, the brand signed a worldwide licensing agreement with Zeon Limited to design, market and distribute watches for women and men, with a launch planned for 2011. Its Time Machine collection combines classic and contemporary details and incorporates the Orb logo. The collection includes the Fenchurch watch, featuring a stainless steel bracelet with a butterfly clasp.