About the brand
TAG Heuer was founded as Heuer in 1860 by Edouard Heuer in Saint-Imier, Switzerland.
The brand is best known for its chronographs and has also manufactured stopwatches. Its collections include Carrera, Monaco, Formula 1 and Aquaracer. Its links to motorsport include Ayrton Senna and Michael Schumacher, both featured as brand ambassadors in its 1991–1994 advertising campaign.
All TAG Heuer watches- Founded
- 1860
- Country
- Switzerland
- Headquarters
- La Chaux-de-Fonds, Switzerland
- Group
- LVMH
