Maserati watches originated in a partnership between the Italian carmaker Maserati and Morellato Group.

The watches draw design inspiration from Maserati cars past and present, with details such as tachymeters and counters referencing motor racing. The Potenza collection includes quartz and automatic models, as well as skeleton dials. The Velocità collection includes Day-Date and Open Heart automatics powered by MIYOTA calibres, with 41 mm cases.