Gucci was founded by Guccio Gucci in Florence, Italy, in 1921.

Gucci has produced Swiss-made watches since 1972, with designs featuring brand motifs such as interlocking Gs, snakes and bees. Its core watch ranges include G-Timeless, Gucci Dive and GUCCI 25H. Its high watchmaking offering includes the GUCCI 25H Skeleton Tourbillon and the G-Timeless Planetarium with a flying tourbillon.